IF24 is a global film festival that celebrates film 24 hours a day, every day of the year. Anyone with a mobile phone, anywhere in the world, can participate in the competition by entering online. Along with a team of Hollywood's leading producers and filmmakers The H Collective will make one winning film into a feature film.

The theme for the inaugural competition is the number '24.'  The H Collective is asking filmmakers to bring to life the number 24 in all submissions – whether it is the theme or a recurring motif.  '24' is the number of hours in a day, the frames per second that motion picture film is usually projected at, the number of sides in a tesseract, and the number of cycles in a Chinese solar year.  The number 24 is also the number of days that submissions will be open, the maximum runtime for all films (2 minutes, 40 seconds), and the production budget for the motion picture inspired by the winning submission will be $2.4 million.

The H Collective also will be hosting cultural entertainment experiences throughout July in four cities – London, Los Angeles, Tokyo and Shanghai. Each city will have 24 semi-finalists and on the night of their city's specific event, one finalist will be announced, bringing the competition to just four finalists. 

The winning filmmaker will get to see their winning submission be the inspiration for a full-length motion picture financed and produced by The H Collective, with a $2.4M budget, and participate in the production of that motion picture.

Project: branding, digital campaign, social media, website

Client: The H Collective

Role: creative / art direction, design, concepting, strategy, moodboards, development and production