Red Table Talk, an inspiring and engaging talk show on Facebook Watch, was carried through with a comprehensive and interactive social campaign that invited audiences everywhere to participate in the conversation themselves.

By consistently highlighting the amazing hosts, celebrity guests, and relatable topics, we sparked awareness, continued to build our community, and successfully positioned Red Table Talk as the evolution of talk shows.

We invigorated the community and built broad awareness with our trailer that teased upcoming hot topics, revealed celebrity guests, and invited newcomers to join the Facebook Group community so that they could take part in the conversation themselves.

We capitalized on all the fan love by creating a unique accolade piece that incorporated both critic reviews and comments from our adoring, and ever-growing, Twitter, Instagram, and Facebook communities.

Finally, we helped our amazing and supportive community feel like a real part of the show by including actual user comments and group conversations in videos that proved the discussions don’t end when the episodes do.

Every episode of Red Table Talk is filled with powerful words and inspiring quotes. Our weekly quote cards highlighted a line from each episode that stood above the rest. Some quotes were wise, some were motivational, and some just made us think. But every quote served as a talking point for community engagement.

From a fun video that highlighted one of Jada’s favorite phrases to a fan appreciation video that celebrated our 1 million followers, various pieces of supporting social content kept fans engaged throughout our entire campaign.

Client: Red Table Talk and Facebook

Role: creative, art direction, campaign concepting, ideation, strategy, design, development, production for integrated digital and social campaign