This sizzle brings to life the all new brand campaign for Minnie Mouse – “The Minnie Factor”. This is the evolution of Minnie Rocks the Dots, where we are now expanding Minnie outside of just a fashionista who loves polka-dots. She’s so much more! She’s BOLD, She’s CLASSIC, and She’s FEMININE. Of course, she’s still a fashionista but she lives out her life and showcases her incredible sense of style through the above 3 core attributes. Inspiring females (primarily Gen-z and Millennial) to do the same. 

Minnie is showcased in all new ways, including a fresh take on color palette and graphics. It also features influencers that embody these traits and live out their life through style & lifestyle as Minnie does. 

Client: Disney Consumer Products & Interactive Media

Franchise: Minnie Mouse

Role: creative / art direction, design, motion concepting, mood boards, style frames, storyboard